The Self-Destructing Book Experience – James Patterson’s new book “Private Vegas”

self_destructing_book

“Welcome to the self-destructing book experience, designed for those with an exceptional need for thrill.”

A hero of an action packed movie is racing against time to defeat the nefarious villain who has placed a bomb in an unsuspecting location. Often there will be close up shots of the clock as time slowly ticks down …4 … 3 … 2 .. 1 ~

Back in January there was an opportunity for the general public to participate in a marketing stunt held by the team behind James Patterson’s new book called Private Vegas. For the first 1000 lucky fans who visited http://selfdestructingbook.com/ – a free e-book code for the book was given away and then a twist – time started counting down. As part of the stunt, each fan would be given only 24 hours to finish reading the novel and when time was up – the book would “detonate” or disappear off their reading device.

self_destructing_book2

During the five-day event, the website had pop-up bubbles to show the general location of fans and how much time they had left to read the book. There was also the additional option of even stealing time away causing some fans to have even less time to read the book.

For one additional wealthy fan that would pay $294, 038 USD – they would be flown to an unknown location near a dormant volcano, then watch on through binoculars as a qualified bomb squad detonated a paperback book and then have dinner with Patterson himself.
http://themosthrillingreadingexperiencemoneycanbuybyjamespatterson.com/

Leave a comment below – would you be interested in this type of reading experience?

Essa 🙂

Advertisements

Tagged: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: