#TheRunner – a new reality competition where anyone in the US can join in with a mobile device

A Runner on the Loose. A Nation on the Hunt. A Million Dollars on the Line.

Produced by Matt Damon and Ben Affleck, The Runner is a new type of immersive reality competition. Launching on July 1st, an individual who is called “The Runner” attempts to make it to six checkpoints across the United States in thirty days.

Following the Runner are five teams of “Chasers” and any US citizen who has access to a mobile device or a social media account – Twitter, Instagram, Snapchat, Facebook – who can join in as “Viewers”.

What’s in it for the Runner and Chasers? If the Runner doesn’t get caught after 30 days they walk away with a sweet $500k USD prize, otherwise they get nothing. If any team of Chasers catches the Runner, they get the current Runner’s bounty – which increases by $15k USD for each day the Runner doesn’t get caught. Viewers can also win daily cash prizes by helping any team of Chasers on social media.

The entire competition is played out in real time, with three episodes of The Runner available each day. Each morning episode covers the previous day’s events and a daily clue is released about the Runner’s location. The Runner heads off to their city/state by whatever means – walk, drive, catch a plane. The Chaser and Viewers then start working on the clue.

During the afternoon, the second episode of the day is a live update of the game across social media as the Chaser teams and Viewers try to close in on the Runner for the day.

By evening, an expert panel breaks down the day’s events and the strategies of the Runner and Chaser teams. At this time, the Runner has entered the safe zone for the day or a Chaser team has caught the current Runner, which will lead to a new Runner being released the following day.

Guess who is sponsoring the show as well? The people at Ford have struck a sponsorship deal with The Runner, ensuring the 2017 Ford Escape will feature as part of the show. (If you missed it, Intervirals wrote a post about Ford’s Escape NYC event last week).

The only downside about The Runner is that episodes are geo-blocked, so only people within the United States can view them – go90.com/therunner.

But if you’re curious enough, there are always ways around this.

And across social media:
– Official Accounts for the series giving an overall view of the action –  Facebook, Twitter, Instagram along with the hashtag #TheRunner

– Follow the Chaser teams across Facebook, Twitter, Instagram and Snapchat

– Or if you’re not keen on supporting one of the Chaser teams, it turns out the current Runner is gaining a loyal following at the moment on Twitter, along with the hashtag #TeamRunner

Plus, if you’re keen to see behind the scenes of The Runner – here are some of the best articles out there currently – a infographic, some of the challenges on day one and images of The Runner’s expert panel setup.

Also the initial trailer for The Runner shows some of the awesome camera work and video recording technology following the Chasers and the Runner over the next month.

Essa 🙂


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